How To Make Your Brand Stand Out.
So you decided to take a risk and start your own business because you are sick and freaking tired of working for “The Man”. Ditto. Now, you are spending all of your free time hustling and you are starting to see that you are not the only one. So, what do you do?
Develop a brand that stands out above the crowd
What you create is yours and because of that it will be unique to a degree, but in order to truly stand out you need to dig a little deeper than that. In the age of the entrepreneur you really need to carve out your distinct and specific niche in order to reach your future clients.
Here are two effective ways to build your empire and make it shine:
Think Outside of The Triangle
Researching trends is definitely an important part of curating a brand that will get your company noticed. However, the problem with being too trendy is that you will get lost in the clutter. If you’re doing rose gold and copper accents, chances are you aren’t doing it better than the people who started the trend, so think outside what is cool now and find a way to give your audience just the right amount of what is hot while mixing in a new element that is just yours.
Pinterest is a great resource for seeing what is trending and what seems to be up and coming. So, seek out inspiration then turn it on it’s head, make it your own and you will find people flocking to your site because of something they know, and staying because of the new element you have threaded in.
Speak Your Truth. Your Own Truth.
One of the most important elements of building a brand is your story. Not just the usual, ‘Hey, we wanted to work for ourselves’ bit, but the deeper more resonate why behind your company. People want to feel like they are a part of something bigger than just an online store, they want to know that by supporting you, they are supporting your mission. And it goes without saying, that mission needs to be important. So get real and find a way to reach your future customers with a beautiful brand story.
Support a cause! Every big company has some sort of social responsibility woven into their business plan, and so should every small company too. Now, consumers are savvy and can smell a pile of bull before then can even see it. So when choosing your cause make sure it is something that you genuinely care about and that you can actually follow through with. You don’t need to save the world just do a little genuine good.
If you haven’t noticed yet there is a little theme to this article and if you haven’t guessed what it is yet, let me tell you: authenticity. Allow your brand’s authentic self to shine when you are building it, is the best thing you can do for its success. Mix that with a little creativity and you’re golden and always, if you need a little help we may know an authentic badass or two who can help you curate a magic brand.