The Importance of Having a Visually Appealing Website

How To Elevate Your Website’s Design

We are a visual species, so an appreciation for design is inherent to us, whether we realize it or not. That said, individual taste for specific design elements differ from one person to another. What one person finds compelling in a piece of art, another might hate and vice versa. So when curating your own website design one of the key factors you must ask yourself is: what design aesthetic appeals to my target audience?

Girl on her website in Portland

What about Me?

If you your website is functioning as a platform for selling fine, custom homes your audience will want to see that luxury reflected in the actual design nuances of your website. If you are a make-up artist and your site is acting as a portfolio, you want to reflect those soft tones throughout. People want to feel enveloped in the style of the product or service they are seeking. So, if your website doesn’t evoke that feeling, you could be losing potential clients.

Now the question arises:

What do you do about your own website that has already been developed and is basically a living, breathing online representation of your brand? Beyond, gutting everything you have already built or doing a massive re-brand there are a couple simple changes you can make to elevate your web presence.

Here are three easy shifts you can make, on your own, to wow your audience and keep those potential customers on your page for longer.

Creative Website in Portland

1) A Picture Is Worth A Thousand Words

Regardless of your industry or what you are selling, your website needs to have great pictures and those pictures definitely need to accurately represent your brand. That doesn’t mean you have to have dull, lifeless images or that you can only use your own images. There are great stock image websites that provide stunning imagery to whatever your heart desires. So if you images kind of suck, then put together a photoshoot or borrow from one of the great stock photo websites.

2) Contrast, Contrast, Contrast!

The copy on your website was written to be read (at least it should be) so making it easier to read, and more enjoyable to look at, is in your best interest. The best way of doing that is by contrast. Try shifting the background colors and using a font color that pops, like charcoal and white. You can also swap and spice up a background by adding a picture and then increase the contrast to make the copy stand out.

Women Taking a Picture at Portland Website design Agency

3) Spring Cleaning

The simplest way to make the biggest impact for the people visiting your website is to do your own user experience audit. Make sure there is no irrelevant information, that the font size and style (unless the type of font is in your brand guidelines) is as appealing as it can be, that your utilizing and balancing white space, and the ratio of your main color and accent colors is strong enough.

These are very straightforward little changes you can easily make on your own. So, start there but it if at the end of the day it’s still not enough, it might be time to consider a re-vamp.


Yellow rubber ducks with red beaks and white sailor hats in a tub